Dr Siham El-Kafafi is the founder of Arrows Research Consultancy Limited.  She is an entrepreneur, educator and businesswoman who is passionate about making a difference in the lives of her students and clients. She started her company in June 2014 with the aim of sharing her mentoring, training and coaching experience through tailored programs serving her clients and their needs. Dr El-Kafafi has a wide industry and consultancy experience in the medical, manufacturing and service industry besides being an academic for the past 23 years.