Alaa is the founder and CEO of Innovative Group (USA) and Chairman of Sterling International, spanning the UK, Egypt, KSA, UAE, and Malaysia. With 24 years in engineering and 25 years in organisational development, he has advised governments and organisations across 16 countries and four continents. His expertise spans operational enhancement, business excellence, and performance improvement. Alaa has partnered with diverse entities, including US Fortune 50 companies, across multi-industries such as telecom, healthcare, oil and gas, technology, and transportation.
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