Dr. Atif Baig

Dr. Atif Baig is a Business Excellence consultant and former senior banker with over 15 years’ experience across Asia, Africa, and New Zealand. He has held leadership roles in major banks, leading transformation programs and product innovation. As a Senior Consultant with the Centre for Organisational Excellence Research (COER), he supports public and private sector organisations in benchmarking and business excellence initiatives. Atif holds a PhD from Massey University, New Zealand and an MBA from Warwick Business School (UK).