Dr Ayed is Quality & Business Excellence consultant and academician member of International Academy for Quality (IQA). He led the technical team who developed Saudi Arabia National Quality Strategy that developed by Saudi Standards and Quality Org.(SASO). He participated in establishing, managing, assessing and judging many local and regional Quality & Business Excellence awards. Dr Ayed was the Chairman of Jury for 2 cycles for the National Quality Award of Saudi Arabia, king Abdulaziz Quality Award (KAQA). Dr Ayed was recognized by Kano medal for Excellence leadership.